I’ve been thinking about pitch letters to editors a lot lately, mainly because I’m working on several. Authors are always talking about querying agents, but I notice many don’t know what to expect when their agent pitches editors. Basically the pitch letter is querying 2.0, but this time to editors. What makes the pitch letter more difficult is they can vary more than your regular queries in style. I’ve seen completely different approaches to pitching. Agents hone their own pitch styles. Some even prefer to call up editors to pitch over the phone.
I remember during one of my internships we did an exercise where all of us interns wrote a pitch for the same project. None of them were the same. Even when we focused on the same aspects of the book, we all chose a different wording. All the pitches varied depending on each intern’s own style and what stood out to them. I’ve talked about subjectivity playing a role in offers and sales before, but subjectivity can also play a role in how an agent pitches. Continue reading “The Pitch Letter”