I get a lot of queries from self-published authors. I want to discuss what I personally look for in hybrid authors as an agent as well as some querying advice for hybrid authors. I have made offers to hybrid authors in the past and likely will again. I also expect the number of hybrid authors to grow since I think that is the direction the industry is headed in and for the better. Authors need more options outside of traditional houses because frankly as an agent I see too many great books go unpublished.
Let’s start with the biggest and most common mistake I see. I get a lot of queries from authors who decided to self-publish but did zero marketing and in many cases didn’t hire an editor or have a professional cover made. They made very few sales and disappointed, decided to try for an agent next. Most agents won’t be interested in these books and if my slush is any indication we get a lot of them. Putting your book on Amazon isn’t enough to sell copies. You need to be willing to market no matter which route you choose.
As an agent I can tell you it’s hard to sell already published books to editors unless they are selling very well, by which I mean thousands of copies and not hundreds. Any other book I’d rather see before it’s published. I’d rather try to sell an editor on a clean slate than a book already published to poor sales. Sure the lack of marketing may be the culprit, but how can editors know for sure? In the end they care about numbers, not excuses. If you want to self-publish commit yourself to putting out a quality product and that means you need to think beyond the writing. Studying marketing is just as important as studying writing. Continue reading “Querying: Hybrid Authors”